How do you introduce Netflix to a nation? The streaming video service went live down under just this very week, and Australian telecom giant Optus enlisted none other than Ricky Gervais to do the deed. But let's just say he decided to do things his way. Instead of explaining how Netflix works or even pitching Optus' free subscription promotion, Gervais is more than content to talk about how much money he's getting paid and how he can't be bothered to do the ad. The results are brilliant — give it a watch, and check out the other variants while you're at it.