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Pebble Time is now the most successful Kickstarter product ever

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Today's a day of new records for Pebble and Kickstarter. The smartwatch company's second crowdfunding effort is now the most successful Kickstarter campaign of all time. Aided by today's introduction of Pebble Time Steel, Pebble Time has overtaken the top slot with a current (and quickly rising) total at $13,426,936 at the time of this writing. The version unveiled last week took just 49 minutes to cross the $1 million mark.

The original Pebble, which began its journey in 2012, remains the third most-funded project in Kickstarter's history. And sandwiched between them? That absurd hybrid beverage cooler / party speaker thing that's somehow brought in over $13 million. Sorry Coolest Cooler, but you're no longer the coolest thing on Kickstarter based on where backers are putting their money. And Pebble Time's still got 24 days left to go, so the next product aiming for that top slot will likely have to earn millions more by the time everything's all said and done. Here's where the top 10 stands as of now:

1. Pebble Time $13,426,936
2. Coolest Cooler $13,285,226
3. Original Pebble $10,266,845
4. Exploding Kittens card game $8,782,571
5. Ouya $8,596,474
6. Pono high-fidelity music player $6,225,354
7. The Veronica Mars movie project $5,702,153
8. Reading Rainbow $5,408,916
9. Torment: Tides of Numenera (video game) $4,188,927
10. Project Eternity (video game) $3,986,929