The new HTC One M9 looks remarkably similar to its predecessor, the One M8. This was an intentional move by HTC, a company intent on "building an icon" through consistent design and leading-edge technology. Here's chief designer Claude Zellweger explaining that philosophy and the thinking behind the decisions made in the new M9.
HTC Design interview: Claude Zellweger at MWC 2015
HTC Design interview: Claude Zellweger at MWC 2015
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