Even though it has raised nearly $6 billion, Uber had somewhat boastfully never made an acquisition — until now. Mashable reports that the company has bought deCarta, a platform for location services including mapping. The company will become a subsidiary of Uber, continuing to offer products including local search and turn-by-turn navigation. Of the company's 40 employees, 30 will remain at Uber, including its CEO, Mashable reported.
Frequent Uber riders know its Google Maps-based routing isn't always reliable; drivers often arrive a block or two away from where the rider has requested the ride. And Uber is investing more in mapping as it develops UberPOOL, its multi-person ride hailing offering, which involves more complex routing. "A lot of the functionality that makes the Uber app so reliable, affordable and seamless is based on mapping technologies," Uber told Mashable. "With the acquisition of deCarta, we will continue to fine-tune our products and services that rely on maps — for example UberPOOL, the way we compute ETAs, and others — and make the Uber experience even better for our users."
Terms of the deal were not disclosed. DeCarta had raised $56.1 million, according to CrunchBase.
Update, 7:18PM: An Uber spokeswoman wrote in to say that Uber has acquired "a very small number" of other companies, but isn't naming them.