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YouTube star Michelle Phan has officially outgrown YouTube

YouTube star Michelle Phan has officially outgrown YouTube


The beauty personality is launching an online video network

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Michelle Phan is one of YouTube's biggest celebrities — but she might be outgrowing the service. Phan, who built a business on fashion and beauty advice, is launching her own online network.

Phan will be working with other beauty, lifestyle, and health personalities to program the network, called ICON, which launches today in the US and UK. While Phan's work will still appear on YouTube, more videos from ICON will start appearing on DailyMotion and Roku, as well as on major social media sites, apps for Android and iOS, and on the web. The network's a partnership with Dutch entertainment company Endemol, which will presumably use its corporate cachet to work on distribution for the videos.

It's been clear for some time now that Phan's YouTube home wasn't enough for the young entrepreneur. Along with amassing more than 1 billion views on YouTube, Phan has ventured into other avenues, launching a cosmetics line with L'Oreal and a book with Random House. The ICON deal seems to be one more way to ensure the Phan universe reaches well beyond a single website.