Manufacturers of the most exotic and exclusive cars on the planet don't launch new models every day. Take Bugatti, for instance, which has only had a single proper model in the past decade. That's understandable, but it also leaves these companies with vast spans of time where they don't really have anything truly new to announce — so they make up the difference with a never-ending stream of 1-of-1 special editions launched at motor shows around the world, each with a more absurd name than the one before it. The final Veyron wasn't just called La Finale; its full name is Veyron Grand Sport Vitesse La Finale. That's a six-word name. Many people haven't owned six cars in their entire lives.

Rolls-Royce plays this game as well as anyone, but its latest one-off Wraith being shown at the New York auto show this week takes the naming convention to another level: it's called the Wraith Inspired by Film. Actually, if I'm interpreting the press release correctly, the proper nomenclature is Wraith 'Inspired by Film,' but I'm inclined to drop the single-quote marks around here.

The name celebrates the archival of And The World Stood Still, the Wraith's launch film, into the British Film Institute's National Archive. But like most one-off Rollers with special names, the Wraith Inspired by Film isn't any more unique than any of the marque's other bespoke, hand-built beasts: it has an anthracite / tan leather treatment, gorgeous ebony paneling, and a two-tone paint job set in "Silver and Jubilee Silver."

It's an absurdly beautiful car, as Wraiths tend to be. And don't forget, it's inspired by film.