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Amazon opens web store inside of Chinese archrival

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US retailer sells items on Alibaba-owned Tmall

Amazon has opened a store on Tmall, an online marketplace owned by Chinese retail giant and Amazon archrival Alibaba. The new store, which sells food, shoes, toys, kitchenware, and other items imported from outside China, shows Amazon's intentions to grow its business in a market projected to be worth $1.01 trillion by 2018.

A spokesperson for Alibaba said the Chinese company welcomed Amazon to its ecosystem, and said its presence "will further broaden the selection of international products and elevate the shopping experience for Chinese consumers on Tmall." A number of western retailers, including Burberry and ASOS, have also opened their own stores on the Alibaba-owned site in 2015.

Amazon joins clothing companies ASOS and Burberry on Tmall

The US-based Amazon already runs a Chinese-language store, but it hasn't seen the kind of runaway success the company's domestic site achieved at home — Bloomberg says that international sales only made up 38 percent of Amazon's revenue in 2014, down from 48 percent in 2009. The figures could be skewed by Amazon's increasing success in the domestic market, but by taking its wares to a competitor's site to sell, Amazon is showing a clear desire to increase its reach in China.