The Apple Watch Edition will start at $10,000, Apple announced during its event today. The 38mm Apple Watch Edition starts at $10,000 and the 42mm begins at $12,000, both with a sport band. There are eight different standard color and band combinations for the Apple Watch Edition, and the price will rise — all the way up to $17,000 — depending on which band and size you choose. The Apple Watch Edition is available in either 18-karat gold or rose gold.

With a sapphire crystal protecting the display and a solid gold case and buckle — which Apple says is up to twice as hard as standard gold — the Apple Watch Edition was bound to cause some sticker shock as one of the more expensive products Apple has released. Since it was shown off last September, speculation about pricing of the 18-karat gold watch has been rampant, with estimations as low as $2,000, and all the way up to $20,000.

Update: Read our Apple Watch review.

Pre-orders for the Apple Watch Edition begin on April 10th, and there will be special displays set up in Apple Stores for you to preview the smartwatch. You can also preview the Apple Watch at Galeries Lafayette in Paris, Isetan in Tokyo, and Selfridges in London on April 10th. The Apple Watch Edition will be available on April 24th online and in Apple Stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles, and The Corner in Berlin will also sell the Apple Watch Edition.

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Verge Video: It's finally here- Reviewing the Apple Watch