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Here's how Apple will sell a $10,000 watch in Apple Stores

Here's how Apple will sell a $10,000 watch in Apple Stores

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Hint: It's with a special table

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Today, Apple finally announced the pricing for its gold-encased Apple Watch Edition. It's a staggering $10,000 to start, and Apple says it will be available in "limited select retail stores." How will Apple sell a five-figure piece of jewelry in a store that thousands of people use to check their email while killing time? With a special table, apparently.

The Apple Watch in-store case will also house the lesser Apple Watch Sport and Apple Watch versions of the device, which range in prices from $349 to $1,099, depending on configuration. Apple says it will offer pre-orders and previews of the Apple Watch in stores starting on April 10th, with retail availability on April 24th.

Apple Watch cases

See all of the Apple "Spring Forward" news right here