NASA could send a whole crew of humans into space right now and it would still register as only the second biggest launch of the day. With the celebrity hype boosters fully engaged, Apple’s Watch is today making its in-store debut, and interest in the new smartwatch couldn’t be higher. Wall Street analysts are heading to their local Apple Stores not to drop five figures on the Watch Edition, but to gauge consumer reaction to Apple’s new product. As much as has been written and said about the Watch already, the truth is that no one really knows how it will be received. Though we do know that we’re deeply fascinated to find out.
Professional reviews can tell us about how the Apple Watch works and what it does, but they can only guess at how people will end up using the thing. Will the transmission of heartbeats grow into a new form of raw, emotional communication? Will Apple’s emoji appeal or freak people out? And if the Apple Watch isn’t for everyone, who exactly is it for? Those questions will begin to be answered today after the first wave of regular Joes and Janes get to experience the Watch first hand.
But spare a thought for poor old Samsung and HTC as well. Both companies are making their biggest launches of the year today, and will be forced to fight for scraps of attention in the long shadow of Apple’s new hype beast.
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The Apple Watch is now available to order, along with the new 12-inch MacBook. Apple is taking orders for both in its online store and the Apple Store app from 3.01AM ET, and it's actually the only way you can buy the Watch during the "initial launch period." Delivery dates for some models are already pushing into May and even August.
I was one of the first people to try on the Apple Watch Edition at this morning's preview event in Paris, and it was surprisingly normal. Previous reports suggested that Apple had developed "a unique Apple Store purchasing experience" for people who wished to try on the 18-karat edition of its new smartwatch, which is priced at up to $17,000. My experience was certainly pleasant and informative, but it was hardly the "red carpet treatment" that many expected — and some feared.
Yesterday, the internet got a look at the cast for DC Comics' upcoming Suicide Squad movie. We saw Will Smith as Deadshot, Margot Robbie as Harley Quinn, Adewale Akinnuoye-Agbaje as Killer Croc, among others, but there was one notable ommission — where was Jared Leto's Joker? Today, director David Ayer answered the question.
As if watching rockets going to space wasn't already awesome, SpaceX just released a two-minute supercut of 4K footage of its Falcon 9 rocket launches. It's got some slow-motion footage, some HDR-style footage, and lots of different angles of a vehicle that is capable of producing a million pounds of thrust.
At the Shanghai auto show later this month, BMW subsidiary Mini will show off its Mini Augmented Vision concept, specialized eyewear that projects a bunch of relevant information into the driver's view.