I'm not a fan of ironic, nostalgic schlock, and the new David Hasselhoff music video looks like ironic, nostalgic schlock. So why do I dig it? Let's take a trip through my brain meat!
Maybe what I'm feeling isn't joy, but profound empathy for a man I once watched drunkenly eat a cheeseburger off the floor.
Or maybe this feeling is some chemically induced reaction, replicable whenever someone is shown dinosaurs, flamethrowers, and giant vikings within a certain window of time. Like mixing vinegar and baking soda, this is predictable eruption of happiness.
Or maybe David Hasselhoff belting a powerful '80s action anthem takes me back to 1989, when the man stood atop the Berlin Wall and sang for freedom and peace — interrupting my afternoon cartoons.
It's probably the last one.