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Lionel Richie is Google's secret ambassador for Project Fi

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Hello? Is it me you're looking for?

Dimitrios Kambouris/Getty Images

Google just announced Project Fi, a super important and possibly disruptive wireless service. But here's another disruption: if you call the number prominently displayed on Project Fi's "Experience" page, somebody actually picks up. That somebody is Lionel Richie, singing "Hello." It starts right in the middle of the song, of course, much in the same way that Google is entering the wireless market in medias res. Then it unceremoniously cuts out after a run through the key lyric, just like...

Just kidding, no hot take analysis here, except that Google knows how to make a good joke. Just dial 404-978-9316 and enjoy. Enjoy it All Night Long. "Dancing on the Ceiling" jokes are left as an exercise for the reader. Richie is Google's secret ambassador for Project Fi. Let's hope Google cleared the sample for retransmission. Either way, the phone hasn't been this fun since the 2011 Callin' Oates world tour.