Skip to main content
The VergeThe Verge logo.The Verge homepage
The VergeThe Verge logo.

You can still buy an Apple Watch in stores this Friday, just not Apple Stores

You can still buy an Apple Watch in stores this Friday, just not Apple Stores

/

Supply extremely limited

By Rich McCormick

Source The New York Times

|

Share this story

The Apple Watch won't be available in the company's own stores until June, and customers who purchased their watch minutes after pre-orders opened might have to wait until May, but that doesn't mean you won't be able to walk into a store and pick one up this Friday. Select high-end fashion stores in Tokyo, London, Los Angeles, Berlin, Milan, and Paris all appear set to carry the device from Friday, with most stating that Apple Watches will be available "in-store 4.24.15."

The company's head of retail, Angela Ahrendts, sent an internal memo last week that specified Apple Watch orders will be online-only for weeks following the device's launch on April 24th, hinting at a shortage of supplies. But you might not have to wait quite so long to get a Watch around your wrist: in addition to the tiny amount of stock on offer in selected stores, Apple has today contacted people who pre-ordered their devices, in some cases informing them that their purchase would arrive sooner than expected.

Read next: Read our Apple Watch review.

The supplies are still limited in the selected stores

For now, the stores — each chosen as official sellers of the Watch — will have very limited supplies. Adrian Joffe, chief executive of Dover Street Market, told The New York Times that his stores in Tokyo and London had around 350 and 570 Apple Watches, respectively. Customers keen to drop $10,000 on the Apple Watch Edition will need to wait a bit longer — Joffe says the extravagant gold version is on back-order.

More from Apple