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Best Buy now accepts Apple Pay, coming to stores 'later this year'

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Best Buy is getting behind Apple Pay. Today the electronics retailer pushed out an update for its iOS app that allows customers to buy items with Apple Pay for home delivery or in-store pickup. Later this year, Best Buy will let shoppers pay by NFC with an iPhone 6 or iPhone 6 Plus at its checkout counters. "Today’s consumers have many different ways to spend their money and we want to give our customers as many options as possible in how they pay for goods and services at Best Buy," the company said in a press release. Tim Cook also shared the news during Apple's earnings call with investors moments ago.

The announcement is surprising; Best Buy, along with fellow retailers Walmart, Sears, CVS, and Rite Aid, is a member of the Merchant Customer Exchange. Remember CurrentC? It's the mobile payments platform built by those merchants and other MCX members to compete against Apple Pay at popular retail chains. But CurrentC has had trouble getting off the ground, while Apple Pay has shown strong momentum ever since launching last year; soon it'll have the support of all four major credit card brands.

For now, Best Buy has signaled that it remains invested in MCX and CurrentC, but obviously the company felt it also needed to get behind Apple's strategy in the meantime. Other CurrentC partners like Meijer have also adopted Apple Pay despite an exclusivity agreement that forbids MCX merchants from accepting multiple payment services.