In the halcyon days of 2006, pre-"Happy" Pharrell had an 18-karat gold BlackBerry 8700, a device one can only imagine went on to inspire Apple's line of gold products. But now it looks like he's upgraded, wearing a gold Apple Watch Edition on the set of The Voice and showing it off on Instagram. His review: "Woah [sic]."
As 9to5Mac points out, Tim Cook has also been seen around wearing the device. For the part of population that is not a) a judge on The Voice or b) a preeminent Apple employee, pre-orders for the Apple Watch begin on April 10th.
Verge Video: Hands-on with the Apple Watch