clock menu more-arrow no yes

Filed under:

Twitter unveils custom emoji for Taylor Swift's Bad Blood music video

New, 12 comments

It looks like a Band-Aid

Later tonight, Taylor Swift will debut her much-hyped music video for "Bad Blood" at the Billboard Music Awards. To help build anticipation for the event, Twitter has created a custom emoji that will automatically pop up on mobile whenever a person uses the hashtag #BadBloodMusicVideo.

The plot of the music video has stayed largely under wraps, other than the fact that it has a vaguely superhero-ish / film noir theme, and the emoji doesn't really help clear anything up. It looks like a Band-Aid with a black thing in the middle that's probably supposed to be a bullet hole (the song has a line that says "Band-Aids don't fix bullet holes").

taylor-swift-emoji-bad-blood

We last saw Twitter roll out customized hashtag emoji right before the Star Wars Celebration event last month, so this will likely be a recurring feature as Twitter tries to capitalize on big events. The Star Wars emoji will be available until the release of The Force Awakens in December. The "Bad Blood" emoji will only be available until tomorrow.

Vox Video: The anatomy of Taylor Swift's new "Style"