Music streaming service MixRadio was originally created by Nokia in 2007, years before Microsoft acquired Nokia's phone business and inherited MixRadio in the process. Microsoft sold MixRadio to Japan's LINE corporation last year, and as a result it's no longer exclusive to Microsoft's Lumia Windows Phones. MixRadio is expanding beyond its roots today, bringing its brand of free music streaming to new devices with the launch of new iOS and Android apps.
MixRadio will continue to exist on Windows Phone
It's no surprise to see MixRadio expand to iOS and Android, and it's a clear move to broaden the appeal of the music service. MixRadio is already available in 31 markets, featuring a radio-like service with free music streaming. While the service is expanding beyond Windows Phone, MixRadio has no plans to ditch Microsoft’s mobile operating system. "We will also continue to deliver a great service to existing users on Windows Phone," says MixRadio CEO Jyrki Rosenberg.
MixRadio is also announcing a new partnership with HTC, allowing the service to integrate with HTC’s BlinkFeed. MixRadio will provide personalized music news in HTC’s BlinkFeed based on listening habits. MixRadio will also continue to supply its tailored streams, curated mixes, and the ability to listen to mixes offline without having to pay.
The timing of the iOS and Android versions of MixRadio comes just ahead of Spotify's press conference tomorrow, and Apple's anticipated relaunch of its Beats music service next month. MixRadio will continue to be pre-loaded on Microsoft’s Lumia devices, and the iOS and Android versions will be available in the App Store and Google Play Store later today.