Domino's understands that the hardest part about waiting is not knowing when something's coming. Now, the pizza chain will apply that logic to a new app it plans to roll out this summer that lets users track their delivery driver's progress to their home, The Wall Street Journal reports. For now, the GPS Driver Tracker will only be available in certain countries, beginning with Australia and New Zealand.
In an effort to deter erratic driving and detours, the Domino's app will reveal the drivers' names to customers, as well as how fast they're driving. The company also hopes to include fun facts about each driver, like their favorite sports teams and what music they listened to on the way over, according to WSJ.
Drivers' time on the road is "a dark spot."
Domino's has a solid history of finding ways to make customers do as little as possible when it comes to deliveries. The company already lets you place an order from pretty much any device, including your car, and track your order while it cooks. But, until now, that tracking has stopped once the pizza hit the road.
"In the delivery business, it’s a dark spot," Don Meij, CEO of Domino's Australia, told WSJ. "Now, it’ll be fully disclosed and transparent."
Delivery services like GrubHub already offer tracking options, but Domino's says it will be the first company worldwide to allow customers to track pizza deliveries on smartphones, tablets, and smart TVs, according to WSJ. The GPS Driver Tracker is scheduled to be available in Australia and New Zealand by the end of July, the Netherlands by Christmas, and Japan, France, and Belgium by the end of 2016.