You may recall the fleeting hour last month when Kanye West got the internet tittering with a series of tweets featuring topless photos of Kim Kardashian and a single word: Swish (see also: SWISH!!!). Well apparently we haven't seen the last of his new catchphrase. Today, he tweeted that his upcoming album, which was going to be called So Help Me God, will now be called Swish.
I’m changing my album name to SWISH— KANYE WEST (@kanyewest) May 3, 2015
I might change it again but that’s the name now— KANYE WEST (@kanyewest) May 3, 2015
Is Kanye just mocking us all, or is this a serious announcement? Will Swish be basketball-themed like Lil B's Hoop Life? Are we driving ourselves into a self-perpetuating cycle of doubt and disillusionment? We may never know.