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Britney Spears debuts her latest single in Britney-branded Uber cars

Britney Spears debuts her latest single in Britney-branded Uber cars

By James Vincent, a senior reporter who has covered AI, robotics, and more for eight years at The Verge.

Source Uber and Britney Spears (Twitter)

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Uber

Britney Spears fans in LA were offered the chance to listen to the pop icon's latest single "Pretty Girls" before it hit the airwaves, simply by ordering up an Uber. Between 3PM and 9PM PT on Sunday, the taxi app made specially branded Britney SUVs available for rides around town, with the cars blasting out the single on repeat to (presumably) overjoyed fans.

The cars contained gifts and gig tickets

"Enter promo code PRETTYGIRLS in the Promotions section of your app to unlock the Britney vehicle option," explained Uber in a blog post. "Limited Britney SUVs may include surprise gifts, and 5 lucky requesters will win 2 tickets to her concert in Las Vegas and a meet and greet with the icon herself." Fans who managed to snag one of the "limited availability" vehicles apparently fulfilled their end of the brand bargain by posting pictures on social media with all the appropriate tags:

"Pretty Girls" — which also features vocals from Australian rapper Iggy Azalea — leaked online earlier on Saturday, but Spears asked her fans to "hold out just a little longer" for the song's official release today. You can listen below to see what you were missing:

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