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GoPro announces the $299 Hero+ LCD, expanding its range of lower-end cameras

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GoPro announced a quadcopter drone and two separate virtual reality camera rigs in the span of less than 24 hours last week. This week? It’s back to action cameras. Today GoPro has announced the Hero+ LCD, a new low-end option in the Hero line of action cameras. The camera goes on sale this Sunday, June 7th, and retails for $299.

The Hero+ LCD isn’t going to wow users with the ability to shoot extreme slow motion or 4K footage, but the specs are slightly better than what’s found on the relative bargain bin $129 Hero. The new camera shoots video up to a resolution of 1080p at 60 frames per second and photos at 8MP, and has an LCD touchscreen on the back — all improvements on the entry-level version. The rest is basically the same: it’s waterproof up to 40m (131’), has built-in Wi-Fi and Bluetooth, and supports microSD cards up to 64GB.

While the price isn’t necessarily cheap, it fills the one obvious hole in GoPro’s line of products. With the Hero+ LCD, GoPro now sells its Hero4 line of cameras at prices of $129, $299, $399, and $499. Companies like Sony have tried competing with GoPro at the high end to mild success, but the best weapon for the likes of Garmin, Xiaomi, and even HTC, has been price — until now.

Update June 1st, 9:20AM ET: GoPro has informed us that the release date is now Sunday, June 7th. The article has been changed to reflect the change.