The beard that sold a million suits is back. George Zimmer is the iconic founder of Men's Wearhouse, becoming a shorthand for the brand by starring in its countless TV commercials. But he was ousted from the company in 2013. Now he's launching a mobile service, zTailors, which he describes succinctly as an "Uber for tailors."
Modernizing a fragmented workforce
Unlike with Uber, the smartphone has no real role to play here. You can use zTailors' website or app to book a tailor, choosing the time and getting a price quote on the work. But it does resemble the approach of building a single brand with a modern interface around what was previously a fragmented and analog industry.
You could use it to get some work done at home, for example, perhaps adding an inch or two to the waist of those pants you bought back in college. If you were on a business trip in an unfamiliar city six months later and ripped your only suit jacket, all you need to do is open the app to find some local talent who can make that last-minute repair.
Can his last slogan be topped?
zTailors takes a 35-percent cut of the tailor's fee, a steep rate, but one which Zimmer says will be offset by all the new business his service can drive. As for creating a new slogan that could match the iconic tagline he voiced for Men's Wearhouse — "You're going to like the way you look, I guarantee it" — Zimmer declined to share the goods. "We’re working on something, but it’s not ready for prime time yet," he told The New York Times. "It’s only four words."
"An Uber for tailors" doesn't have quite the same classic ring, does it?
*Slogan sarcasm, not serious, not guaranteed.