Snoop Dogg has 420 reasons he’d be a great Twitter CEO

Rapper makes the case for his appointment with #ifSnoopWasTwitterCEO

by James Vincent

Source Snoop Dogg (Twitter)

Jun 12, 2015, 9:20 AM UTC

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Daniel Boczarski/Getty Images

James Vincent is a senior reporter who has covered AI, robotics, and more for eight years at The Verge.

After the news that Dick Costolo is stepping down as CEO of Twitter, the hunt is on to find his replacement and so far, there’s only one viable candidate: Snoop D-O-double-G.

Snoop Dogg himself made the suggestion that he should become Twitter’s new CEO not long after news broke of Costolo’s departure, tweeting “I’m ready to lead @Twitter !! #SnoopforCEO,” before following this up with: “First order of Business! Get that Moolah!” Which, joking aside, is exactly what Twitter’s board wants.

First order of Business! Get that Moolah! #SnoopforCEO @twitter
— Snoop Dogg (@SnoopDogg) June 11, 2015

Whether or not you think Snoop would succeed in Silicon Valley, you can’t deny that he’s a) got a lot of business acumen (just look at all the products he’s involved in), and b) knows what social media is good for. Shortly after announcing his interest, Snoop corralled his 12 million plus followers to use the hashtag #ifSnoopWasTwitterCEO to offer their support.

Reading some of their suggestions, it’s just possible to see a theme emerging:

@SnoopDogg #ifSnoopWasTwitterCEO the max letters wouldn't be 140 it would be 420
— Kane (@KaneStunts) June 12, 2015

#ifSnoopWasTwitterCEO the verified symbol wouldn't be a checkmark, it'd be a weed leaf. @SnoopDogg
— Trevor Schmitt (@T_Dogg_94) June 12, 2015

#ifSnoopWasTwitterCEO - If @SnoopDogg was CEO you wouldn't retweet you'd just pass it.
— Artist Eccentric (@ArtistEccentric) June 12, 2015

But most importantly — as more than a few fans have pointed out — you know that if Snoop was CEO, he’d at least have his mind on his money and his money on his mind.