You never know what's going to happen at a trade show press conference. Sometimes you find out what being "born mobile" looks like. Other times you see the director of Armageddon and Transformers lose his cool because teleprompters are hard. And when it's Ubisoft's E3 press conference this year, you end up bearing witness to what's likely the most random collection of celebrities ever assembled.
Is it because E3 takes place in Los Angeles? Is it because as games look more like movies (and vice versa) celebrity becomes the most common currency between the two? Or is it just because the easiest way to impress people is to trot out faces that will maybe, kinda, sorta look familiar?
Let the gods decide.
The co-host of The Talk served as the master of ceremonies for Ubisoft's press conference, where she fondly remembered her introduction to video games at arcades — like "most old people like me." If Tyler seemed like a polished pro, she should be; she's hosted Ubisoft events since 2012.
Trey Parker & Matt Stone
South Park creators Matt Parker and Trey Stone showed up in support of the new role-playing game South Park: The Fractured but Whole. Go ahead, say it a few times real fast. I'll wait.
Obviously, when you think about a gaming keynote you think about the smooth moves of Jason Derulo.
On its own, this one makes sense because Bassett is an actor in Tom Clancy's Rainbox Six Siege. But it's really about the big picture.
'Hugh Jackman' as Steampunk Wolverine
Okay, I know this really wasn't Jackman. But the presentation would have been a whole lot cooler if it was.
Update, 8:20PM: Added mention of Aisha Tyler's work in previous Ubisoft keynotes.