IS THERE AN ARTIST OUT THERE THAT MORE PERFECTLY EMBODIES THE FREEWHEELING NATURE OF CREATIVITY THAN BECK?
This question, followed by an endless list of cities and countries, and the sound of Zane Lowe's voice yelling the words ALWAYS ON during the quiet parts of songs, is really everything you need to know about the first hour of Apple's new Beats 1 radio station. Shoutout to Wisconsin. Kentucky, Manchester, Ottawa, BROOKLYN. Shoutout to New Zealand. The finance people, the lawyers, the BOSSES. This is BREAKING. Let's make this human. Let's make this REAL.
This is the 18 minutes of Pure Zane we have condensed for you from the first hour of Beats 1. Always on. Worldwide.
Be careful with stimulants.