Reddit's AMA series is easily one of the site's strongest features, allowing regular users to chat with celebrities and sitting presidents. Tumblr is now launching a Q&A platform of its own called Answer Time, and it hopes it can leverage its sizable community to create event-level conversations with celebrities and important people.
"Our vision for Answer Time is to give awesomely creative people a place where they can connect with their curious fans," says Tumblr's Danielle Strle in a statement, "and answer questions in a way that is as direct and honest as if you are talking with a friend."
Fall Out Boy will do the first Q&A
Tumblr is attracting some big names for the launch, which kicks off on June 8th with daily Q&As. Monday's Answer Time will feature Fall Out Boy, and subsequent acts will include rapper Vic Mensa, Tumblr CEO David Karp, and Planned Parenthood president Cecile Richards. It's an ambitious new plan, and, on top of the new GIF search feature, could help bring in some fresh attention and users to the network.
Correction, June 5th, 2015, 8:50PM ET: This post originally identified Tumblr's CEO as Peter Karp, not David Karp. We apologize for the error.