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Amazon's Prime Day deals include big discounts on Fire TV sticks, Kindles, and TVs

Black Wednesday

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Amazon promised that for its 20th birthday on Wednesday, July 15th, it would have "more deals than Black Friday." With just hours to go before the clock turns over to midnight PT, it's starting to tell us what those deals are. Biggest among them is probably the Fire TV Stick, which will be $15 off at $24.00. It's knocking $30 off the Kindle (though not, apparently, the Paperwhite) and $60 off the price of the Fire HD 7 and Fire HD 7 Kids Edition. You'll need to be a Prime member to get any of the deals.

The other deals are a little less clear and a little more like the Black Friday deals we've seen over the years, with discounts on unnamed TVs, Smart TVs, Chromebooks, and cameras — including a "50-inch 4K TV bundle" for "under $1,000" and the even more vague "Bose headphones at the lowest price ever." There are still some specifics to be found, though, including 50 percent off Harry Potter books and 70 percent off a Divergent box set.

Amazon is also running a bunch of contests: customers can upload a photo for a chance to win $10,000 in Amazon gift cards, take a quiz to win a $2,000 gift card, and win a trip to see the Transparent Season 2 premiere. Also, anybody who listens to Prime Music on Wednesday will be entered to win Amazon gift cards worth up for $25,000.

The whole list of deals that Amazon is teasing is below. Amazon is telling customers to head to amazon.com/primeday to find all the deals and contests.

  • Fire TV Stick, fastest selling Amazon device of all time, $15 off
  • Kindle, $30 off
  • Fire HD 7, $60 off
  • Fire HD 7 Kids Edition, $60 off
  • 32-inch LED TV, $75
  • 40-inch 1080p LED TV, $115
  • Brand-name 32-inch Smart HDTV, under $200
  • 50-inch 4K TV bundle, under $1000
  • Bose headphones at the lowest price ever on Amazon
  • Chromebook laptop, only $199
  • Over 50% off two Nikon COOLPIX cameras
  • Highly rated binoculars, under $120
  • Two security camera-kits, $279.99
  • K'NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
  • K'NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
  • Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
  • iRobot Roomba Pet Vacuum Cleaning Robot, under $300
  • Husqvarna mower, under $300
  • 40 lightning deals on DVDs up to 75% off
  • Up to 50% off any of the Harry Potter books
  • Save more than 70% on the Divergent Series Complete Box Set of books
  • Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
  • Save up to 50% on select tools for the DIY auto enthusiast
  • Connected Car and Scan Tool products starting at 60% off
  • Road-trip-ready automotive products starting at 50% off
  • Save more than 50% on Drinkwell Platinum Pet Fountain
  • 30% off select clothing, shoes, jewelry, watches & more
  • 60% off Amazon Elements Baby Wipes with code ELEMENTS60
  • Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
  • Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
  • Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
  • Prime Now will also offer deals in the six cities where the service is offered

Verge Vault (2014): The Chromebook will cost $199 on Prime Day