Skip to main content

Walmart will challenge Amazon's Prime Day with its own sales

Walmart will challenge Amazon's Prime Day with its own sales


The world's largest retailer says you shouldn't need a subscription to get discounts

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Amazon may be gearing up for its Prime Day sales on Wednesday, but it won't be the only major retailer offering discounts. Walmart says it will have its own day of sales to rival Prime Day tomorrow, with over 2,000 online exclusive "rollbacks," the company's term for discounts that last around 90 days. In a blog post announcing the sale, CEO Fernando Madeira took a shot at Amazon making its Prime Day sales available only to its users who spend $99 a year for a Prime membership, saying that no one should have to pay to get discounts. "We’ve heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn’t add up for us."

Walmart and Amazon are in a discount fight, and that's great for everyone is also reducing its free shipping threshold from $50 to $35 for at least the next 30 days. According to USA Today, Walmart's discounted items will include electronics, toys, and baby items, along with some "special atomic deals" which Walmart hasn't detailed yet.

In response, Amazon Prime global vice president Greg Greeley told CNN Money that Walmart offering discounts online but not in its stores "doesn't add up," and added that everyone is better off shopping online — with Amazon of course. Amazon has already begun teasing its Prime Day sales which will feature big discounts on Kindles, TVs, and its Fire Stick, amongst other items. It doesn't look like this fight will end anytime soon, but hopefully the discounts keep rolling in.