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It’s Christmas in July as Amazon rivals launch their own versions of Prime Day

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As Amazon kickstarts Prime Day — a day of deals it says will be bigger than Black Friday — rival retailers are introducing their own one-day sales. Tech site Newegg is also using July 15th to run its own 24-hour promotion. The company's FantasTECH sale is already offering hefty discounts on electronics and computer components, from headphones to hard drives.

Among the biggest deals are half-price Beats headphones, a pretty powerful gaming laptop for just under $1,000, and a home 3D printer for only two-thirds of its standard price. Amazon is also focusing on tech in its Prime Day sale, headlining the promotion with $60 off the price of the Kindle Fire HD 7, $115 from the price of a 40-inch 1080p LED TV, and $15 off the Fire TV Stick. Newegg's deals rival Amazon's in terms of price cuts, with some of its most appealing offers below.

Beats Studio 2.0 over-ear headphones, sale $159.99 (reg $299.95) - 47% off

XYZprinting daVinci 1.0 3D printer, sale $299.99 (reg $449.99) - 33% off

MSI GS Series GS60 Ghost-444 Gaming Laptop, sale $999.99 (reg $1,799.99) - 44% off

Lenovo Miix 2 11 Detachable 2-in-1 tablet, sale $399.99 (reg $829.99) - 52% off

ASUS 27-inch 3D-ready monitor, sale $349.99 (reg $549.99) - 36% off

Seagate 4TB Internal Hard Drive, sale $124.99 (reg $199.99) - 38% off

Walmart, too, is using the opportunity to introduce more than 2,000 price "rollbacks" exclusively to web customers, but unlike Amazon's promotion, the deals will stick around for the next 90 days. In a blog post, the retailer hit out at Amazon for its requirement that customers have $99-a-year Prime subscription to access Prime Day items, saying that Walmart's deals have "no admission fee." But where Amazon is offering deep slashes on the prices of TVs, Kindles, and other high-end items, Walmart's offerings are a little less headline-grabbing — its biggest deals are currently on toys, plastic swimming pools, and tents.