Eli Roth is murdering a bunch of people, and you can watch — via Snapchat. The Hostel director is hosting a group of Vine, Twitter, and Instagram stars at a mansion today in support of his digital network, CryptTV, before killing them off in increasingly inventive ways. The celebrities' deaths will be captured in short snippets of video that are currently being collated into a single Snapchat story. That story will stay up on CryptTV's Snapchat timeline (username: CryptTV) for 24 hours, giving viewers a day to work out who to blame for the multiple murders of internet idols.
At the time of writing, only two of the internet celebrities have actually been killed, but they've already engaged in awkward banter, spoiled the latest series of Game of Thrones, and fist-bumped each other for inappropriate sexual comments. Watching the entire odyssey might be tricky if you're not already a fan of one of the gaggle of stars trapped in the mansion, but those with a general confusion as to the reason for their fame might enjoy seeing them getting killed off. At the very least, it's an interesting way to use Snapchat's stories, half-way between the self-destructing messages the service was first designed for, and the lengthier videos the service has adopted as it tries to become a news source.