A new deal between Toyota and GoPro is putting one of the action camera's mounts into every 2016 Tacoma; a first for carmakers, according to Wired. Whether you plan to go muddin' or just haul a ton of groceries, now you'll be one step closer to filming your daily adventures in slow motion or 4K.
Toyota is only including the mount, so you'll still be on the hook for the camera. Judging by the image available on the carmaker's website, the mount will be placed to the right of the rear-view mirror, and, if it's anything like the sticky mounts that GoPro sells in retail shops around the world, it's likely not reusable nor will it be easy to move around.
GoPro's ubiquity grows
GoPro has reached a level of ubiquity that most brands would die for, so it only makes sense that we'd see it start to pop up in increasingly niche places. The company is always protecting its place on the action camera throne, as is Toyota in the resurgent small truck market. The deal might be small, but it's another feature each company can offer as an advantage over those competitors.
It's not an exclusive deal, though, so expect other carmakers to jump on the trend. Who knows — by this time next year maybe the United States will be locked in an arms race with Russia for the craziest dash cam footage.