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Verizon internet customers can subscribe to HBO Now starting today

Eventually it'll be sold directly to 100 million Verizon Wireless customers

Verizon is joining HBO's growing roster of partners that offer subscriptions to HBO Now, the premium network's stand-alone streaming service. Cablevision already lets customers buy in, and you can also order the service via in-app purchase on Android smartphones and iOS. Starting immediately, Verizon's broadband internet customers (FiOS and otherwise) can start a 30-day free trial and access HBO Now across Android, iOS, Apple TV, PC, Mac, and Amazon's Fire TV hardware. Once the trial's up, they'll pay the same $14.99 per month that's become the going rate for HBO Now — regardless of whom you're buying it from. (HBO doesn't sell subscriptions itself, instead favoring a business model that offloads the billing side to its partners.)

Verizon is also planning to sell the service to Verizon Wireless customers, but it's not yet saying exactly when that'll start. Once it does, HBO Now will be opened up to 100 million Verizon Wireless customers. And HBO Now will see some level of integration with the company's own upcoming video service, Go90. Verizon says that's "coming soon," so presumably the launch of its over-the-top internet video platform isn't very far off now.

FiOS TV customers don't get the option of subscribing to HBO Now; Verizon will only let them buy proper HBO (which of course includes access to HBO Go), so there's no way to leave HBO off your cable bill and buy it stand-alone — not that doing so would make a ton of sense anyway. With Now, HBO is predominantly going after cord cutters and consumers who've picked internet over cable.