Snapchat is all about sharing fleeting moments in the form of photos and videos that expire like messages in Mission: Impossible. "How do I alert the world of my love for this ephemeral messaging app when I'm out and about, perhaps at the beach?" you may ask. "What a timely question," I might answer, before I direct you to this new product: an official Snapchat beach towel.
The $25 towel appears to only be available on Amazon, where "Snapchat, Inc." sells just two items, the other being a plush toy version of Snapchat's mascot "Ghostface Chillah." (We've confirmed that this is indeed an official Snapchat product.)
A bright, iconic, Snapchat yellow adorns most of the towel, and the company's faceless ghost logo sits squarely in the middle. Rimming the edges of the towel are the UI elements familiar to Snapchat users, like the color picker, timer, and send and cancel buttons.
Now, you might be asking yourself, "Why is it a 3-second photo? Why is the pen red, and what is about to be drawn? And where is the filter for showing off my beach location?" If so, you’re probably thinking too hard about it.
In fact, even Snapchat's official description for the towel plays with the towel's kitschy nature in a nod to The Hitchhiker's Guide to the G. Here's a taste:
You can wrap it around you for warmth as you bound across the cold moons of Ephemera Beta; you can lie on it on the brilliant marble-sanded beaches of Chillzaan IV, inhaling the heady sea vapors; you can sleep under it beneath the stars which shine so redly on the desert world of Del'etooine; use it to sail a miniraft down the slow heavy Rio Venezio; wet it for use in hand-to-hand-combat
The towel measures 60 inches by 30 inches, which puts it in a murky area between the acceptable sizes for bath towels (52 inches by 27 inches) and beach towels (70 inches by 30 inches) according to Overstock's uniquely specific guidelines.
As for how well it works as a towel, we are anxiously awaiting the Amazon reviews.