Though Groupon To Go is only active in a single city right now, Groupon actually has a larger presence in online food ordering under another name. Two weeks ago, Groupon acquired OrderUp, another food ordering platform that's already serving over 40 cities. Groupon plans on keeping the OrderUp name around in "midsize markets" — which appears to be most of what OrderUp is currently serving — but the Groupon name is what'll be used when it hits major cities like Boston.

The platform is basic for now, but Groupon is already planning a number of improvements. That includes the ability for Groupon itself to handle delivery services for restaurants, giving Groupon another avenue for profiting off of its new service. That's certainly something Groupon has on its mind while venturing into this emerging sales category, as it's still struggling to turn itself into a profitable company. A number of consumer-facing Groupon To Go features are also being planned, including the ability to schedule delivery and takeout orders, which should be a wonderful feature for the supremely lazy.