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The Moto X Pure Edition is launching September 3rd

Motorola's flagship Moto X Pure Edition (known as the Moto X Style outside the US) will be available beginning September 3rd. The company had previously announced it was coming in September, but didn't specify an exact date until today. The news was announced on Twitter, though Motorola bizarrely has since deleted the tweet. The new Moto X starts at $399 and features some impressive hardware for that price point. It's got a large 5.7-inch Quad HD display, 21-megapixel camera (that Motorola seems very proud of), and turbo charging that the company says bests all competitors. Users can also expand the built-in storage thanks to support for microSD cards. And as always, customization through Moto Maker remains a big draw; this year's model offers the most personalization options yet.

Moto X twete

The Moto X Pure Edition will work on any of the four big US mobile carriers and ship free of carrier bloatware. Motorola has also promised that it will get priority treatment whenever new Android software updates are released. Aside from its own online store, Motorola also plans to sell the Moto X Pure Edition with retail partners including Amazon and Best Buy. The Moto G — Motorola's most popular smartphone — was also recently updated, with the new model earning high praise for a handset in its price category.