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Do you love Burger King's Chicken Fries? You owe One Direction's Liam Payne a thank you note

Columbia Records

I have long believed that One Direction has acted solely in my best interest, as well as they could, for the entire five years that they have existed. The latest update to hit the Verge newsroom only confirms this feeling.

According to the Associated Press, based on comments made at a recent event promoting the brand-new menu item Spicy Chicken Fries, the return of Chicken Fries in March was jump-started by a perfect storm of internet phenomena. In other words, the one-two punch of a BuzzFeed article entitled "35 Foods From Your Childhood That Are Extinct Now" and a tweet from one-fourth of One Direction which seemingly endorsed the not-in-production-at-the-time fast food to his 20.7 million followers.

The tweet is quite obviously about KFC and bad punctuation, but Chicken Fries trended in its aftermath nonetheless.

Burger King reintroduced Chicken Fries for a limited run last summer after this social media magic, and they proved an unqualified hit. Subsequently, a press release this March announced, "BURGER KING® RESTAURANTS BRINGS BACK CHICKEN FRIES TO MENU PERMANENTLY." Did you hear that? "CHICKEN FRIES." "PERMANENTLY."

"Permanently," as in "forever," as in "a lot longer than their initial run," which was seven years long. The press release claims that the move was decided based on the whim of a road-tripping chicken named Gloria, but we now know that to be a complete and utter lie.

The recent resurgence began with Gloria, the unbiased chicken who traveled to BURGER KING® restaurants one by one to determine whether that specific location would serve Chicken Fries on the day of her visit. The excitement was so palpable that following the tour, there was only one card to play and that was to make Chicken Fries available for everyone, for good.

Liam could not be reached for comment, but here are some of his other tweets that had the potential to be extremely influential.