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Watch The Weeknd bury himself alive in his video for 'Tell Your Friends'

It's a delicious bit of musical supervillainy produced by Kanye West

Abel Tesfaye is getting ready to cap off his rise to pop stardom with a new album, Beauty Behind the Madness, and he's kicking off his release week with a new single and video, "Tell Your Friends." If you were worried that Tesfaye had lost his lecherous edge after placing a few singles near the top of the charts, allow him to reassure you: he's still "singing 'bout popping pills, fucking bitches, living life so trill." This and other bits of flagrant shit-talk are delivered in a sweet choirboy's tenor over a classic piece of Kanye West production, a combination that makes for a delicious bit of musical supervillainy.

In the song's video (directed by Grant Singer), you can watch Tesfaye bury himself alive before shooting someone and driving away from the scene of the crime while listening to his own music. (He's playing another song from his new album, opener "Real Life.") Don't be surprised when you start to hear heavily censored versions of "Tell Your Friends" every time you turn on the radio: Tesfaye's last three singles ("Earned It," "The Hills," "Can't Feel My Face") have all peaked within the top five on the Billboard Hot 100.

Beauty Behind the Madness is out Friday.