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One Direction are tired: four years of 1D, by the numbers

One Direction are tired: four years of 1D, by the numbers


This is what pop exhaustion looks like

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If you were wondering if that weird sound you heard late Sunday evening was all of tween Twitter crying out in an anguished wail, rest assured you're not crazy: the members of One Direction are going their separate ways. According to People, the four remaining members of the world's leading boy band — that's Liam Payne, Niall Horan, Louis Tomlinson, and Harry Styles — are planning an extended hiatus, one that's set to begin next March. The news is coming just six months after Zayn Malik announced his departure from the band, a decision he made so he could live life as "a normal 22-year-old who is able to relax and have some private time." (Malik has spent the summer signing a solo deal with RCA and beefing with Calvin Harris on Twitter in pursuit of this elusive private time.)

One Direction is still on track to release their as-yet-untitled fifth full-length later this fall, but they won't be touring to support the new music, and they'll be separated for at least a year once their remaining commitments are complete. The messaging surrounding the hiatus is entirely genial and hopeful, but precedent suggests this is the beginning of the band's end. And that's not surprising, either: gender-based pop groups aren't known for having long lifespans, whether the cause is individual ambition, larger market changes, fatal decadence, or some mixture of the three.

The platforms that ensured the band's success also worked to drive them apart

It's hard not to regard One Direction's impending hiatus as symptomatic of their status as the digital era's dominant boy band, and the insanely amplified workload that entails. They're the first pop group whose rise was assisted and powered by the internet and social media, and their insane work rate was necessitated by that changing media ecosystem, rather than just greedy handlers. Their success is unimaginable without platforms like Twitter and Instagram, but those same platforms drove an insatiable thirst for more content, more access, more One Direction that likely worked to drive the band apart. (To be more accurate, the open floodgates of the internet just made it easier for fans to dream their thirst could ever be sated — if you were getting all of your NSYNC information from monthly issues of Tiger Beat or the liner notes that came with one of their albums, there was no way you could keep that illusion alive.)

If One Direction have indeed reached burnout level, that internet content-supply churn is at least partly to blame: even just by the numbers, the boys have put in more than their fair share of work in the past four years.

329 live appearances

By the time they wrap their On the Road Again tour this October, One Direction will have played 329 live shows in just under four years. They built their fan base and weaponized their hair flips and charming stage banter with that year's worth of dates, but it came at a cost. Tours of the size and length One Direction typically undertake are grueling, complicated affairs, and you could see the toll they exacted on the band in Morgan Spurlock's otherwise jolly 2013 concert film One Direction: This Is Us.

Tours feed the content grist mill when artists are caught between releases

In an era where the content grist mill has to be continually fed to secure a star's place at the top, touring has a tertiary purpose beyond audience-building and profit: it keeps bands afloat between albums, serves to stitch together fourth and fifth singles, generates the last bit of momentum required before the next single is ready. Taylor Swift is executing this bit of strategy with ruthless precision as part of her 1989 tour: bring out a new batch of celebrities every few nights, keep your name in the headlines, and you never have to overcome static friction to promote a new single or LP. One Direction might not be bringing a crew of notables on stage every night, but their tours have served much the same purpose.

The internet may have increased the strategic importance of touring, but it hasn't forced an increase in frequency. Most of One Direction's predecessors toured just as hard at their peaks, slogging through Europe, Asia, and the Americas every year or two like clockwork.

15 music videos

One Direction

The video output of One Direction is the only place they've had it easy in comparison to other dominant boy bands, many of whom released far more videos in their brief tenures on top. (Look at the Jonas Brothers' 2009 — six videos! — compared to the solitary "Drag Me Down" video 1D has put out in 2015.) Some of this has to do with the contemporary devaluation of music videos: One Direction can get singles and albums on top of the charts with or without associated clips, and you couldn't have said the same for NSYNC or Backstreet Boys. But an average of four videos per year is considerable no matter the larger musical climate, and taken alongside their recording and touring pace it represents a major commitment on 1D's part.

5 studio albums

This is where the true insanity of One Direction's schedule really shows: if their fifth album is released later this year as planned, they'll become the first major boy band to release five albums in as many years. The only recent group that comes close to matching that level of studio productivity is the Jonas Brothers, who released four albums in four years between 2006 and 2009 before disbanding; their work didn't attain anywhere near the same level of domestic or international success.

Other groups released three or four albums before splitting, and invariably took more time to do so: NSYNC, three in five years; Backstreet Boys, four in six; NKOTB and the Spice Girls, three in five. (And lest you think that the band's members spend weeks in the studio sipping lemon water and waiting to sing, they've been active participants in the songwriting and production process from the very beginning — they've written at least three songs on each of their four records, and many more on later ones.)

No one in pop music works this hard

The stats behind One Direction's ascent are impressive, even in the hyper-inflated sphere of boy band economics. When compared to their post-2010 pop contemporaries, they're shocking: no one in pop music works this hard, instead sucking every ounce of value out of each record before moving on. Anyone left dumbfounded by the band's upcoming split (whether temporary or permanent) just needs to look at the numbers they've put on the board since 2011. If you worked this hard for this long with the same three or four co-workers, you'd need a vacation, too.