According to The New York Times, Netflix is licensing two recent feature films made by popular YouTube personalities. By obtaining the rights to comedy duo Smosh's Smosh: The Movie and Jenn McAllister and Lauren Luthringshausen's mistaken identity adventure Bad Night, Netflix is trying to capture young people who've never thought of cable — or even TV in general — as a primary source of entertainment. "We want shows or movies that a particular demographic is going to love," said Erik Barmack, Netflix's vice president for global independent content. "It's not a one-size-fits-all thing."
Netflix has been open about its ambitious expansion plans, and many of the company's decisions this year have focused on broadening their portfolio of original content. Families with young children can enjoy kid-friendly fare like DreamWorks Animation's upcoming Dinotrux and Mr. Peabody and Sherman reboot; when those children start to grow up, they'll be made to stick around with shows like the Degrassi revival, Fuller House, and the movies above. In the meantime, their parents can still check out more mature fare like Orange Is the New Black and new crime drama Narcos. Netflix has already proven it can satisfy fans of prestige television — if it's going to move forward, it needs to satisfy everyone else.