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Apple Music has more than 11 million trial subscribers

Apple Music has 11 million trial members just over a month after the service went live. "We're thrilled with the numbers so far," Apple internet services SVP Eddy Cue tells USA Today, noting that over 2 million users are opting for the $14.99 family plan that works for up to six people. Apple Music is free for the first three months and will then cost $9.99 a month; the real test will, of course, be how many of those 11 million keep paying. For comparison, Spotify said in June that it now has 20 million paid subscribers.

Cue acknowledges that the service has had some bugs and issues at launch, saying, "We're aware that some users have experienced some issues, and we hate letting them down, but we're releasing updates as fast as we can to address those issues." Cue also says that July was a record month for the App Store in general, with strong growth in China helping Apple reach $1.7 billion in transactions.

"For many people outside of the US, you still have to explain what it is and how it works," says music industry mogul Jimmy Iovine, who is "pleasantly shocked" by the uptake after Apple bought out Beats and turned his streaming service into Apple Music. "Beyond that, there's still the issue of winning over millennials, who never pay for music, by showing them you're offering something that will improve their lives. And finally, there are people out there who I think understand its value, but we still have to go out and get them."