Earlier today, Google unveiled a new logo, the company's first major design change in 16 years. People are going nuts for it. It's flatter than the old logos and more whimsical, but mostly it's just new, which means it looks extremely strange to anyone who's spent more than a decade growing accustomed to the old one.
Here's a slider for easy comparison.
And this is the square, mobile-friendly version.
So far, reactions have been all over the place, ranging from joy to disgust, often from the same person within the span of minutes. Logos are emotional things! Who can say how they will make us feel in any given moment?
@verge bleh.— Patrick Lucas Austin (@patbits) September 1, 2015
@verge eewwwwwwwwwwww— trim (@timcameronryan) September 1, 2015
@verge I think I like it :)— Lars Eisberg (@genanntlars) September 1, 2015
Others found the tilted "e" suspiciously similar to Enron and Mr. Robot's Evil Corp.
just sayin' pic.twitter.com/ExaVCgHCpv— Charlie Warzel (@cwarzel) September 1, 2015
Or maybe what's really suspicious is how much all of us care?
If Google wanted to unleash its robot army, it could just release a new logo to distract us— Melanie Ehrenkranz (@MelanieHannah) September 1, 2015
What do you think? Do you care at all? Do you care so much that you need more time to organize your feelings?