Jeff Bezos is packaging together two of his biggest products: Amazon Prime and The Washington Post, which he purchased two years ago. As of today, Amazon is beginning to offer cheap Washington Post subscriptions as a benefit to Prime subscribers. Prime subscribers are now able to get the paper's National Digital Edition — basically, most of the content on its website and app — free for six months and for $3.99 per month after that. That would put a yearly subscription at just under $48, a pretty steep discount on the normal price of $130 per year.
All digital, of course
Amazon described the deal as "a limited time offer" to Capital New York, which first reported on the bundle.
This wouldn't be the first time that Bezos has combined Amazon and the Post, but this would be its widest offering yet. Previously, Amazon began offering a similar deal to Kindle Fire owners, letting them get the Post free for six months, for $1 per month for the next six months, and then for $3.99 after that. With the offer expanding to, seemingly, all Prime members, a lot more people should be eligible to sign up.
As Capital New York notes, Bezos' two companies are just that: two separate companies, meaning that this partnership has to be seen as beneficial for both Amazon and the Post — it can't just be Bezos shouldering his old media organization on Amazon's successful digital content bundle. Amazon gets a way of expanding that bundle for its subscribers, even if it's at an additional cost to them. While the Post gets a way to bolster subscriptions. It isn't known how well the existing Kindle deal has worked, but the expansion should signal that it's seen some degree of success for both parties.