Apple has flipped the switch on its new pricing scheme for iCloud storage. Now, 50GB of storage costs $0.99 a month, a storage bump from the previous 20GB tier, while 200GB now costs $2.99 (down from $3.99) and 1TB costs $9.99 (previously $19.99). Apple pushed out the iCloud storage changes, first announced at the iPhone 6S and 6S Plus reveal last week, to coincide with the launch of its iOS 9 mobile software update today. Those who currently pay for iCloud storage should be migrated to the equivalent cheaper plan. Apple has a guide here for checking your current storage plan and upgrading or downgrading your preferred storage tier, as well as an international pricing guide here.

Apple's move at last puts iCloud in line with competing services like Google Drive and Dropbox, both of which offer around 1TB of storage for around $10 a month. Microsoft's OneDrive is still cheaper at the 1TB tier, which costs only $6.99 a month and comes bundled with the software maker's Office 365 subscription.

Apple's free tier remains a stingy 5GB — 25GB lower than Google Drive's free tier and 10GB lower than OneDrive's, but still better than Dropbox's 2GB free option. Apple eliminated the 500GB storage plan, which used to cost $9.99, meaning customers who paid for that option will be automatically bumped up to the equitably priced 1TB plan.