Snapchat and the National Football League have announced a partnership that will give users of the ephemeral messaging app a unique view of game day. Using the Live Stories feature, the league and Snapchat will package photos and video clips each week — some of them shot by fans, others by the NFL itself. The agreement is set to last one year and covers Super Bowl 50. It actually launched last Sunday during the NFL's season opener weekend. Each NFL Live Story will be available for 24 hours. Just don't count on getting the same game footage as TV viewers; this content will largely be limited to the sidelines and fans' perspective from the stands.
"The NFL and Snapchat have created a weekly programming schedule that will feature all 32 NFL teams and will be available worldwide to all Snapchat users," the league said in a press release. Live Stories won't be limited to Sundays; Snapchat users will see one tonight coinciding with Thursday Night Football, for example. Both Snapchat and the NFL are selling advertising for the Live Stories, and Recode says they'll split revenue depending on which side lures in a partner. (That probably won't be hard since we're talking about football here.)