A debate is raging inside of media circles now that iOS 9 allows content blocking in Safari. Gaming and technology sites, especially, are vulnerable to ad blockers because they tend to attract a savvier audience.
Ad blocking proponents say publishers must “adapt or die” because ads are now overly intrusive, especially on phones. Not only do they slow down the web, consume data plans, and drain battery life with trackers and scripts but the companies behind the ad engines gather too much information about individuals. It’s unethical to be tracked without consent thereby voiding the implied contract with publishers to view ads in exchange for so-called “free” content.
Opponents say publishers must "advertise or die" because paywalls don’t work. Ad-supported media sites use the money generated by ads to pay staff to create so-called "free" content. And since nobody wants to see ads unrelated to their interests, sophisticated networks are required to serve more engaging ads. It’s unethical for the makers of ad blockers to redirect a publisher’s revenue stream into their pockets, and for users of the ad blockers to effectively steal the content they crave.
What's your position?
Five stories to start your day
Ad blockers surge to the top of Apple’s app charts
Ad-blocking apps have surged to the top of Apple's paid iPhone app chart in the US, just days after the release of iOS 9. As of Friday morning, ad-blocking apps accounted for three of the top five paid apps, and four of the top 20. Peace, which launched yesterday at a price of $2.99, is currently at the top spot, followed by Crystal ($0.99) at number two and Purify Blocker ($3.99) at number four.
Listen to Beyoncé's new song 'Runnin’ (Lose It All)'
It's been nearly a year since we've heard any new music from God in human form Beyoncé, but the drought is over. After teasing the collaboration on Instagram on Wednesday, U.K. producer Naughty Boy has released his collaboration with Beyoncé called "Runnin' (Lose It All)" featuring Arrow Benjamin.
Google will reportedly announce second-generation Chromecast this month
Google set to show off a new version of its Chromecast media-streaming device later this month, according to 9to5Google. Documents reportedly obtained by the site indicate that the second-generation Chromecast will have upgrades over the current version, including improved Wi-Fi, and a slate of new features. Among those additions are support for content feeds, and a new feature called "Fast Play" which could make connecting Chromecast to other devices quicker and simpler than it has been in the past.
At Tokyo Game Show 2015, held just outside the city of Tokyo, Japan, a company called Anippon is selling Sega shoes. Sega shoes. What are Sega shoes, you ask? The question of Sega shoes is a simple one. Sega shoes are shoes that are Sega.
NASA report says rocket maker Orbital isn’t ready for space station missions
Private spaceflight company Orbital Sciences has set a timeline for rocket launches that is too ambitious — and it’s doubtful the company will launch again on time, according to NASA’s inspector general. The space agency's Office of Inspector General (OIG) released a scathing report today criticizing the flight plans of Orbital — the company that, along with SpaceX, holds a contract with NASA to launch cargo to the station. The inspector general analyzed Orbital's strategy for returning to flight after the company's rocket exploded during a routine mission last year.