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Asus prices ZenWatch 2 aggressively for October release

The bigger ZenWatch 2 will retail for €149, the smaller one will cost €169

Announced three months ago as part of the Asus Computex keynote, the ZenWatch 2 today gets officially unveiled to a global audience. In Europe, this new Android Wear smartwatch will cost either €149 (roughly $170) for the larger 49mm model with a 1.6-inch display or €169 ($190) for the 45mm variant with a 1.45-inch display. The original ZenWatch was already one of the best-priced Android Wear watches on the market, and Asus is now looking to push the price down even further with its 2015 generation.

Both variants of the ZenWatch 2 have AMOLED displays, Bluetooth 4.1 and Wi-Fi support, and a Snapdragon 400 processor combined with 512MB of RAM and 4GB of built-in storage. Asus promises over two days of battery life from either watch, but that's only if you keep it in the ambient operating mode (i.e. using it mostly as a watch). Recharging with the new magnetic charging connector will be faster, we're told, requiring only 36 minutes to get the watch up to 50 percent power.

Yours in a choice of silver, gunmetal, or rose gold

The ZenWatch 2 will be offered in a choice of silver, gunmetal, or rose gold cases, and there'll be a variety of straps to choose from and interchange — the larger model is compatible with 22mm straps while the smaller one will fit 18mm straps. Asus will also include its own exclusive watch faces and a customizaton tool to help your create your own. The Taiwanese company says the ZenWatch 2 will be available across the world from the start of October, but is only revealing its European pricing for now.