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Huawei Watch shipping September 17th in US, starting at $349

Huawei's Android Wear smartwatch is coming to the US on September 17th, with preorders starting today. Huawei announced the news today at IFA, finally putting a release date to a product it first showed off this spring. As an early Amazon page suggested, the basic steel watch with a leather strap will sell for $349, and prices will go up from there; a gold-plated model with a metallic band costs $799. Right now, customers can only order the stainless steel and black-coated steel editions, with gold coming "later this year."

Preorders will be available on Huawei's own site, along with online stores like Amazon. This certainly isn't the most expensive smartwatch — the Apple Watch's gold edition starts at $10,000, and the gold LG Watch Urbane Luxe costs $1,200 — but it's still toward the higher end of the Android Wear market, especially compared to aggressively priced options like the Asus ZenWatch 2. It's also one of a handful of new Android Wear watches that officially work with the iPhone, news that was announced late last month.

The Huawei Watch promises two days of battery life and the "world's most advanced" heart rate tracker. When we saw it earlier this year, though, we were more impressed by its hardware design, including a 1.4-inch 400 x 400 display and a look that's more traditionally watch-like than many of its competitors. Despite its success worldwide, Huawei has a low profile in the US, and this year's lineup is its latest attempt to break into the market.