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Samsung's Gear S2 smartwatch will be available starting this Friday

Standard model runs $299.99, Gear S2 Classic is $349.99

Samsung today announced that its new Gear S2 smartwatch will be available for purchase in the US starting this Friday, October 2nd. The Gear S2 comes in two versions, a sportier standard model and a dressier "Classic" version, and they will be priced at $299.99 and $349.99, respectively. You'll be able to buy it direct from Samsung's website, in addition to Amazon, Best Buy, and select Macy's stores.

Read next: The Samsung Gear S2 watch review.

The Gear S2 is Samsung's first round smartwatch, following the footsteps of Motorola's Moto 360, LG's G Watch R and Watch Urbane, and the Huawei Watch. But unlike those models, the Gear S2 doesn't run Android Wear; instead, Samsung's proprietary smartwatch software built on Tizen is what powers it. The S2 also features a unique rotating bezel, which in addition to a standard touchscreen, provides a way to navigate the interface. The watch is compatible with all Android phones that run Android 4.4 or higher and have 1.5GB or more of RAM, though Samsung says it will have more functions (such as mobile payments) when it's paired with a Samsung Galaxy device.

The pricing for the Gear S2 is inline with Moto 360, which also starts at $299.99, and lower than the Huawei Watch or Apple Watch, making it an attractive option in an increasingly crowded smartwatch market. Our initial time spent with the S2 left us impressed, but we'll reserve judgement on it until we're able to perform a more complete review.