Apple's iPhone 6S announcement: live updates, news, and more from Apple’s big event

If you're planning on ordering an iPhone 6S tonight, do this right now

T-Mobile is knocking $125 off the price of the iPhone 6S

The Apple TV doesn’t need to be an Xbox killer to be good for gaming

Apple's grand unifying strategy: high profit margins

'Surprise and delight' in order to sell more expensive stuff

Logitech worked with Apple on an iPad Pro keyboard

Watch Apple's iPad Pro, Apple TV, and iPhone 6S event in 8 minutes

Apple’s new upgrade program is the best way to buy the iPhone 6S

You can get a 24-month plan almost anywhere, but Apple's option is worth your time

There already is a Pencil for iPad, but its maker thinks there's room for Apple's stylus too

The pink iPhone is here

Apple won't let you have gold unless you buy the new iPhone

Apple’s new iPhones are heavier, thicker, and stronger

Bend no more?

Don't want to toss an Apple TV remote through your TV? You'll need to buy a Remote Loop

The 10 most important things from Apple's iPhone 6S event

Rose gold iPhones, giant tablets, and a new Apple TV

Apple's new Live Photos feature turns your pictures into videos

iPhone 6S and iPhone 6S Plus: hands-on with 3D Touch and the new cameras

It's a good time to be on the S cycle

Hands-on with the new Apple TV

It's a new TV streaming box, that's for sure

Apple's new upgrade program makes it easy to buy an iPhone every year

Starting at $32 per month

Apple halves iCloud storage prices to $0.99 a month for 50GB

iOS 9 will be released on September 16th

The new iPhone still starts at only 16GB of storage

The iPhone 6S camera features a 12-megapixel sensor and 4K video

Apple demo says OS X El Capitan will ship September 30th

Apple brings 3D Touch to the iPhone 6S

iPhone 6S announced: 3D Touch, 12-megapixel rear camera, rose gold finish, available September 25th for $199

iPhone 6S Plus announced with 3D Touch and new 12-megapixel camera

Preorders starting this Saturday, and launching on September 25th