News is already breaking ahead of today's massive Apple event about the future of the Apple TV. According to The New York Times, the company has already inked a deal for what might be its first channel for original content.
Just in time for New York Fashion Week
The channel, called Made 2 Measure (or M2M), will be a fashion-focused channel developed by WME/IMG, the powerful entertainment company that owns New York Fashion Week. The channel, which launches in October, will showcase classic fashion films (what that means isn't entirely clear, but we're going to guess movies like La Dolce Vita and Breakfast at Tiffany's), as well as inside looks at WME/IMG shows and an original documentary series on designers and trends.
It's currently unclear if Apple has a hand in producing WME/IMG's new efforts, but the news does confirm reports that Apple is moving toward showcasing original, exclusive content. Apple may even plan on announcing an array of channels devoted to different topics today, including fashion, that it will make available to online viewers. How said viewers will watch said content, whether via a subscription service or for purchase on iTunes, is unclear, especially since the company's internet TV service was reportedly pushed back until 2016. Hopefully, we'll find out more soon.